In February 2024, Reiss unveiled a collaborative collection with the McLaren Formula 1 Team. Taking charge of the creative for this launch, I curated a comprehensive suite of social-first video content spotlighting McLaren F1 drivers Lando Norris, Oscar Piastri, and F1 presenter Lissie Mackintosh. One of the first ‘Hype’ TikTok edits accumulated over 493.4k views and 19.2k likes since the launch in February.
In addition to facilitating the social-first creative, I played a pivotal role In designing promotional materials tailored for both online and in-store platforms. This included designing lightbox artwork, invites, menus and promotional assets showcased during the launch event and press day.
