In 2019, I undertook an internship at The ASO Co, now part of Jellyfish Digital. This globally recognised App Store Optimisation agency specialised in competitor analysis, creative production, review management, A/B testing, localisation, and data analysis, serving prestigious clients such as Spotify, eBay, Sephora, and Peloton.
Throughout my time, I conceptualised and designed optimised assets for iOS and Android platforms, including icons, screenshots, and feature graphics tailored to reflect each client’s unique brand identity on app stores. I collaborated closely with various stakeholders, including account managers and clients. Noteworthy projects I creatively led included collaborations with Facebook, Duolingo, Lyst, and Student Beans. Additionally, I conducted comprehensive competitor analysis and gathered user research to effectively inform design decisions.
