In late May 2021, Moss Bros launched their Spring/Summer 2021 campaign titled ‘Life’s Back On.’
This campaign marked the first summer post-COVID and lockdown, symbolising the return to events and social gatherings with friends and family. It aimed to inspire customers to invest in themselves and in Moss Bros’ smart casual and formal products for upcoming weddings, events, and parties that were postponed due to lockdown, ultimately fostering confidence once again.
As I led the design direction of this campaign, I spearheaded the development of a bold motion typographic treatment featured across all print and digital assets. My responsibilities included creating a comprehensive campaign asset pack comprising social media content, site assets, promotional emails, video edits for store screens, and artwork for lightboxes displayed in Moss Bros stores.
