In 2023, Reiss rejoined forces with Castore, a top-tier UK sportswear brand known for its high-performance gear and innovative fabrics, to curate an exclusive collection designed specifically for their mutual clientele. This marked the second instalment of their collaboration, with a notable addition: the introduction of women’s apparel for the first time.
Playing a significant role in the creative execution of this venture, I led the development of editorial content, dynamic social media posts, and tailored promotional emails catering to both men’s and women’s customer bases. Additionally, I optimised web assets to ensure a seamless experience across both mobile and desktop platforms.
