During my time at McKeever Sports, an esteemed Irish sportswear brand renowned for its specialisation in Adidas and GAA sports apparel and equipment, I specialised in developing sportswear designs, particularly sublimated jerseys for GAA football, rugby, and soccer teams. One jersey designs earned recognition on sportsjoe.ie as ‘A Jersey Fit for Champions’ in February 2018.
Additionally, I played a key role in art direction during the Adidas 2018 teamwear photoshoot in Dublin. Alongside sportswear design, I created weekly promotional emails, social media content, motion graphics, video production, store window displays for the Intersport store, and web graphics for McKeeversports.com. This diverse role allowed me to contribute to the overall success and visibility of the McKeever Sports brand.
