In June 2023, Reiss unveiled the highly anticipated second drop of their collaborative collection with CHÉ Studios, a leading UK brand specialising in cutting-edge, sustainable resortwear and swimwear.
Playing a central role in the creative rollout of this project, I orchestrated the development of all paid and organic social content to bolster the latest Reiss | CHÉ drop. This involved crafting captivating teaser content and aspirational launch materials aimed at engaging audiences. Additionally, I curated the digital promotional materials, including emails and website assets, to ensure a cohesive and compelling online presence.
Furthermore, I created the Reiss | CHÉ press release and lookbook strategically designed to generate buzz and showcase the new resortwear collection across major media outlets, amplifying its reach and impact.
