In December 2021, Moss Bros launched the second ‘Fred x Moss’ collection in collaboration with renowned French maître d’hôtel and TV personality Fred Sirieix. This edit showcased Fred’s love for outerwear and fitness.
An exclusive event, dubbed the ‘Fit & Fifty’ event in honour of Fred’s 50th birthday, was held at a boxing gym for press, influencers, and supporters.
As the lead designer, I created various promotional materials including emails, site assets, adverts, and press lookbooks. Additionally, I managed event invitations, on-site artwork, and shared the event experience through dynamic social media stories.
