In October 2023, Reiss introduced a innovative unisex fragrance collection comprising four unique scents meticulously crafted for distinct purposes: OUD 71, WHITE SKY, AMBER DREAM, VALENCIA
As a driving force behind this project from inception to realisation, I oversaw the product design and packaging for all scents. Infusing each fragrance with its own identity, I curated individual visual personalities and colour schemes based on the essence of their ingredients and end use.
Additionally, I designed supporting marketing assets, including an editorial, emails, and ASMR-style social content. These immersive sensory experiences were designed to captivate potential customers, compelling them to delve into the diverse range of scents.
